The leads are generated in 2 ways: 1. The prospects have either replied to an email from us, stating that they would be open to getting quotes from up to 4 providers, 2 or they have requested such through a web-based form. The leads generated using email marketing, come via an opt-in database that we […]
We see a few trends among prospects in any industry, who are providing their contact details, to receive more information about a product or service. One of the most common, is to exaggerate any potentially unsatisfactory part of their experience. We see this most frequently among prospects who have either changed their mind and