Always keep the lines of communication open to close more SEO leads.
This month on the blog, we are focusing on ‘Best Practices’. Last week we discussed some helpful tools that you should utilize for your SEO business. Here in part 2, we give you tips on how to successfully close your new leads. When trying to acquire SEO leads, communication is one of the key skills you should have mastered along the way. Everyone communicates differently, especially in today’s world where technology serves to help you connect with every potential customer 24/7. We’re not here to talk about chatbots or sell you on the latest communication tech. However, we do want to give you some tips on communicating better via some traditional modes of communication.
Phone calls (timing and number of attempts)
You or your sales agents should call every lead within 30 minutes (maximum) of the form being emailed to you. If the individual is not reached on the first call, try them 3-4 more times (within the same hour) until they are reached. If you still don’t reach them, send a very short and sweet email, attempting to schedule a call time:
“Hello, I wanted to speak regarding your website and how we may be able to generate you more revenue by marketing it or helping you to rebuild certain portions. When are you available today / tomorrow, to discuss briefly?”
Follow-up phone calls and emails
Any potential prospect should be contacted 2-3 times per day every day thereafter, until a connection has been made and the prospect has been “pitched” by you or your sales agent. From this point the prospect needs to be added to a weekly or bi-weekly email “drip,” which goes back to the point about follow-up email messages. In addition, you should call the prospect every 3 days after sending the actual quote or proposal.
Scripts
When you or your sales agents contact the leads, it’s important to know what you’re going to say. Having a script or, at least, some talking points is always a great idea. You can say, “Hi, I wanted to follow up because it looks like you might be open to having some marketing done on your site.” Always take a very non-abrasive approach of sales, because it’s what most folks truly appreciate.
Simply ask the prospect questions about their business and get a feel for what they’re looking to accomplish. Then ask him or her if he or she knows much about SEO, give them a brief synopsis of why you’re “different than other companies” and how specifically you would approach their account. Then let them know you’ll be sending everything you discussed in an email, for them to review.
Web Leads can help you build lasting relationships
At this point, you can probably tell that, we at Web Leads are not just in the business of selling SEO leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.
