Calling Your New Leads
As a provider of the best web design leads and SEO leads the industry has to offer, our process for turning potential clients into reputable leads can be extensive. And that process, may or may not include cold calling. However, there are times when cold calling can still be a good way to attract potential business.
While we don’t exclusively subscribe to cold calling, we ask that you take a minute to consider cold calling as a technique that isn’t as archaic as it may seem.
Creates immediate opportunities
According to Business By Phone, “Phone calling creates immediate opportunities for you that you never would have had previously.” Hopefully, this isn’t a surprise to you—especially if you’re a seasoned SEO lead professional. Believe it or not, only a small amount of the world’s population is looking for what you’re selling right now, or looking to buy from someone different. Cold calling, coincidentally, can change all of that by bringing someone into a sales process immediately — even when they were not previously considering doing anything differently, says Business By Phone.
Allows you to enter a buying process in progress
This can be a good thing and a bad thing. The upside of cold calling is that you have the potential of nailing a client immediately, without having to nurture the lead. Unfortunately, the downside of cold calling is, you may spend all your time trying to woo a client (i.e., all the tilling, planning and nurturing) only to have a competitor swoop in and take credit for harvesting the crop. Sounds unfair, but that’s sometimes the nature of cold calling.
Creates future opportunities for you
The reality of cold calling is, most of the people you call will not enter into an active sales cycle with you. Bummer right? Well, don’t be discouraged. Some potential clients will simply and flat out not be prospects. However, according to Business By Phone, “there may be a future fit with others, even if the timing is not right today. Therefore, with regular prospecting, you methodically fill your pipeline with qualified prospects whom you subsequently enter into your stay-in-touch marketing campaign; so that when the time is right, you are top-of-mind.”
How Web Leads can help
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO or web design leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.