Use these tips to land potential clients via email messages
Communicating via email can be one of the simplest ways to gain the attention of and land a potential lead. However, you need to know the proper way to construct these messages so as not to deter a potential lead. One of the first things your recipient will see will be the subject line, so it has to entice the person to open. The email that you first send is incredibly important, but the subject line can oftentimes make the biggest difference. Most people get overwhelmed by tons of emails all day. Most don’t have the time to read every single thing that comes into their inbox. They quickly scan the subject lines, and decide if the email is worth their time and attention.
Without compromising your message, you want to choose your subject line wisely. Choosing the right words can result in higher open rates, which in turn will lead to more sales.
Consider a few easy tips that tend to work:
Personalize the subject line with the leads name or business name.
Personalization of an email will always help you get your foot in the door with a potential lead. This shows the lead you’ve taken the time to personalize a message instead of using ready-made content that’s generic.
Use words that convey urgency like “important” or “urgent.”
You don’t want to go overboard with this. Your email can be mistaken for spam if you over do it with “IMPORTANT!!!!!” You don’t want to come off overzealous and annoying in your subject line.
Use your subject line to say, “thank you” for their interest.
Not only do you want to make sure your subject line gets the attention of recipients, but you also want to make them feel appreciated at the same time. A tagline like, “Thank you for _____” can go a long way.
Announcements or invitations have a higher rate of being opened.
Research has shown that an announcement or invitation has a higher rate of being opened. That’s likely because, if the recipient is a cold email, he or she is curious as to who you are and what your email is about in general.
The email you send to your potential lead will have a great impact on whether or not you hear from them, but the wording of your subject line can be critical. Choose the words you use wisely, and do some research to find out what works for your type of lead. A good tip is to use tracking options and testing that can automatically conduct experiments to see what works best for your prospects.
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