Most of your SEO leads already realize that the Internet is the most effective medium to reach consumers. However, many business owners won’t know they need to spend enough on their SEO campaign to see a decent return on their investment. A great way to close on leads is to help them understand that SEO is worth the investment.
It is always a good idea to recommend to your potential client that they calculate the return on investment from SEO before allocating money to it. It is a great way to show them how beneficial it will be to their bottom line.
There are a number of reasons that investing in SEO can help your business. Arguably the biggest reason is that leads generated through search engines are much more targeted, which means that they are more likely to turn into paying customers.
Research has clearly shown that SEO is a great investment for many businesses. Many business owners are aware of these statistics, but still don’t believe it can benefit their bottom line. If you find that your leads are still skeptical, then encourage them to estimate these variables:
- The quarterly cost of your SEO campaign.
- The estimated traffic that you will receive.
- An estimated conversion rate, which will allow you to estimate the number of new customers that you will gain.
- The revenue generated from each new customer, which will allow you to calculate the overall return of the campaign.