If you are starting an SEO firm or web design company and are new to buying seo leads, there are a few things you should know.
- Leads are not immediate clients or customers. Leads are simply people who are searching and considering the type of service you have to offer.
- Leads can also be businesses not just individuals who are considering your product or service and would like to simply get a quote.
- Leads have not agreed to purchase what you have to offer.
It is important that you know before you contact a lead that they may not be able to afford your service, may have changed their mind by the time you contact them, or have already gone with another provider.
This means you will need to have a sales plan and strategy ready so that when you contact these leads you are prepared to provide them with the information they need to consider or purchase your product or service.