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The lifecycle of a lead

The lifecycle of a lead

Think of a lead lifecycle as stages of sales conversion. It’s a way of breaking up the process in order to make it more manageable. Maybe you will decide to assign certain team members to foster certain stages, or perhaps your team will work together throughout. No matter your sales strategy, understanding the lead lifecycle […]

4 things your CRM system needs to do to foster leads

4 things your CRM system needs to do to foster leads

A customer relationship management (CRM) system is essential to foster leads growing sales and maintaining relationships with existing clients. It stores all over your customer data for easy access, integrating communication between your sales teams and clients. Below we will take a look at 4 things your CRM system needs to do to grow your […]

So you want to start an SEO business

So you want to start an SEO business

Search Engine Optimization (SEO) has become big business. Every company from every sector wants their website to appear on the first page of search engine results and turn to an SEO business to provide results. You want to create a thriving company that focuses solely on SEO and helping other businesses drive more web traffic. […]

5 Reasons Your Business Needs a Sales Process

5 Reasons Your Business Needs a Sales Process

Every company needs a sales process. It doesn’t matter how talented your sales team is or how many years of experience they have, a step-by-step process keeps your talent focused and your brand at the forefront of your clients’ minds. A strong sale process increases your organization and business support. In terms of financials, a […]

Four Ways to Use SEO to Boost Lead Generation

Four Ways to Use SEO to Boost Lead Generation

In the digital marketplace, search engine optimization (SEO) is an essential tool for companies looking to increase lead generation or to hold onto the clients they already have. Many companies believe that their website is performing to its full potential, but in reality, its SEO is lacking. The following are some tips to help improve […]

Website Writing for Lead Conversion

Website Writing for Lead Conversion

These days all companies have websites, but few are written with lead conversion in mind. In the ever-growing digital marketplace it’s essential. But having a website is only the first step. Is your website bringing you more business? Is it getting enough web traffic? If it is bringing you web traffic, are those leads converting […]

Lead Generation Mistakes and How to Avoid Them

Lead Generation Mistakes and How to Avoid Them

Lead generation is critical to business success. You believe in your marketing and sales teams, but leads just don’t seem to be turning into sales. Is it a problem with your marketing strategy? Is it a problem with your team’s training? You can’t seem to pinpoint the problem. Here are a few lead generation mistakes […]

Emailing Your Leads

Emailing Your Leads

  Email might seem like a dead form of communication with the buzz around social media these days, but it is something that is still very important. Many have ditched it because they say it doesn’t work. Nothing could be further from the truth. Like many things, sometimes we just aren’t utilizing skills in the […]