In part 1 of this 2 piece blog post, we offer web designers 10 important tips that will help you close on your new web design leads. These tips come via experts who have knowledge of what potential customers will want to know.
- Who Are You?
Answer the question “Who are you?” as interestingly and compellingly (and honestly) as possible. Besides the basics that include years of experience, prospects will want to know what makes you unique and what may set you apart from others. Why should they choose you over other designers.
- What Do You Offer?
Seems basic, but what is important is that you are clear with your potential customer. Use clear and simple terminology in describing your services and what you have to offer. Make sure that if you send them to your website that they can easily see and understand the services that you offer. Make it a priority on your home page to provide at least general information about your products and/or services.
- Contact Information
This may seem like a no-brainer, but many companies are purposely vague about their location. Some prefer to do all of their business online and see no need to publish an address or phone number. Others are home-based or they worry that giving a street address or hometown will somehow hinder them. By providing a location and sometimes even a photo, you build credibility and trust.
- Testimonials and Samples
This means customer testimonials, client lists, case studies, awards and recognition you’ve received, positive news clippings and the like. Potential customers indeed want to know who you do business with, and what current customers have to say about their experiences.
Next week, we will continue with part 2 on tips to help you understand what your web design leads will want to know.