Avoid these mistakes on your website
So you are a professional, offering SEO services. Great! Have you thought about all the elements on your website to advertise your services? We’re sure you have, but have you actually thought about the important elements that will make your website more attractive to potential clients?
Below are a few things you’ll need to incorporate before you start kicking butt and taking names in the industry.
Add contact information
Obviously, clients will need to know where they can reach you. According to Kissmet.com, “Doing so however, increases consumer trust and lends credibility to your offer. Even if your customers don’t actually call, the presence of a phone number does bring them some comfort.”
Post forms on every page (or close to it)
Whether you have a form that goes directly to your inbox specifically for questions or a form for potential clients reviews of your services, just have a form somewhere. Regardless of how many forms you use, at least make sure you have a way for potential clients to get in touch with you. Trust us, an email won’t always cut it.
Add testimonials for more credibility
You’ll want people to have your back, so displaying testimonials by former or current clients will definitely help your businesses’ case. But be sure to ask permission before publicly displaying customer reviews. Also, be sure to ask permission if you plan to display the name of the client’s business. Some people may not take too kindly to you posting the name of their business, even if they agreed to let you display their testimonial publicly.
Avoid cookie-cutter website templates
No one likes something they’ve seen before or a mediocre design. And if you’re thinking about possibly going overboard with the design (i.e., using animation or overusing images), this can deter potential clients, too. Just keep it simple. That should be the mantra you repeat over and over as you design your SEO lead generation website.
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO and web design leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. But enough about us, experience the results for yourself.