These days all companies have websites, but few are written with lead conversion in mind. In the ever-growing digital marketplace it’s essential. But having a website is only the first step. Is your website bringing you more business? Is it getting enough web traffic? If it is bringing you web traffic, are those leads converting into sales? If not you should focus on how to write your web content to not only to drive more traffic, but also to turn that traffic into sales.
Know your website’s analytics
It’s imperative to know which pages on your website are drawing the most traffic. Not only does it give you a clue of the type of content your consumers are interested in, but it also shows you the pages in which you should focus your lead conversion. Unfortunately, a study by the Harvard Business Review shows that only one-third of businesses use analytics to drive client leads.
Your analytics will tell you where you should focus your calls to action. But that doesn’t mean you should ignore the pages that don’t draw as much traffic. Analytics can help you find patterns in the content that your leads find interesting and help you better optimize your lower performing pages.
Keep lead conversion simple
Today’s consumers are busy people. They don’t have a lot of time to browse through clunky and cluttered websites. In fact, most people are browsing the web with their mobile devices making it all the more important that your website is easy to navigate with clear call to actions. Here are some tips:
- Easy to read (2-3 sentence paragraphs)
- Utilize bulleted lists
- Write casually and be personable (no need for technical jargon)
- Well placed images
- Use contrasting colors
- Always end with personalized calls to action
Highlight your trials and offers
One of the best ways for your website to generate new leads and turn them into sales is to offer a free trial or a special offer. Not only does this give your leads a chance to try out what you are offering, but it increases your brand recognition, too.
But it’s not enough to just have free trials or great offers, your leads need find them easily. Your calls to action shouldn’t be lost amongst extraneous and unneeded information. Make them easy to see and impossible to resist.
Customer service is a must
Is your website optimized for customer service? If a potential lead has a question do they know where to turn? It’s imperative you have multiple customer service options linked to your website.
The obvious option is to make sure your customer service Email is prominent and present on each page, but studies have shown there are other options that customers prefer even more. These include both live chat features and social media. Both of these options give the personal touch that leads crave.
Just having a website is no longer enough to turn leads into clients. If you’re website isn’t built for mobile browsing with lots of scannable content your conversion rate will suffer. Leads want to be able to trust you, and the best way to do this is to be personable though causal writing that highlights your brand. Give your leads:
- A space to ask questions
- A website optimized for trial services
- Digital customer service options
These steps don’t take much effort, and by following these simple suggestions you will see more leads turning into clients.
Web Leads can help you with lead conversion
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO, or call center leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.