In the digital marketplace, search engine optimization (SEO) is an essential tool for companies looking to increase lead generation or to hold onto the clients they already have. Many companies believe that their website is performing to its full potential, but in reality, its SEO is lacking. The following are some tips to help improve your website’s SEO, and in turn, generate more leads.
What is SEO?
Google and other search engines use algorithms to rank where your website falls within certain search parameters. While not every aspect of how their algorithms work is known, there are many simple steps you can take to help your website rise in the rankings, including:
- Strategic keyword placement
- Easily browsable content
- Mobile reading friendly
- Use of headers (utilizing keywords)
- Short, easy to read paragraphs (2 – 4 sentences)
- Use of bulleted lists keeping in mind keywords
- Utilizing call to actions
1. SEO is mobile friendly
The truth is, most people are browsing the web with their phones. If your web writers aren’t writing in ways that are mobile friendly, potential leads will leave your website and move onto the next relevant page.
Not only does designing your website to be mobile friendly keep potential leads on your page, but it’s also an important signal to search engine ranking algorithms.
2. Easy to navigate
If you want leads to turn into clients, your website must be easy to navigate. Not only should your website be uncluttered with easy to read font and clear directions, but your website also needs to have reliable speed. If your website is slow, potential leads will quickly leave for a more up-to-date site. Also, always be checking for broken links. This is one of the quickest ways to lose your SEO reputation.
3. Keep leads on your page
The longer a potential lead stays on your website the greater chance there is of successful lead generation and lead conversion. Not only does keeping a visitor on your page increase your conversion rate, but it is also proven to improve your SEO.
So what are some of the best ways to keep leads on your page? Here are some tips:
- Use smart images and videos
- Communicate your brand
- Include testimonials
- Utilize simple to fill-out forms
4. Content matters
It’s not just what you say that generates leads; it’s how you say it. The same goes for your website’s SEO. Search engine algorithms look for content that is informative and easy to read. The easy readable and enlightening content keeps visitors on your page longer. This not only boosts your SEO but increases your lead generation and your chance of converting a lead into a client.
Thinking about SEO as you build or rework your website not only will bring more visitors to your site but simply formatting for SEO also keeps these leads on your website pages longer. Following these four simple steps will increase your lead generation with minimal effort.