Lead nurturing focuses on building relationships and educating qualified SEO leads that are not yet ready to buy. The key to successful lead nurturing is to deliver high value and solutions to your prospects long before they’re actively engaged in a buying process. Create nurturing goals and all leads can be converted.
- Request to stay in contact: This is the most important goal of lead nurturing. It will allow you to create a long-term relationship without being annoying or pushy. If a prospect loses interest or no longer believes they need to hear from you, you’ve lost your chance. Create a friendly relationship without being forward or over the top.
- Educate them on your service: A potential buyer who you’re nurturing may not enter a buying process for a long time. During the nurturing phase, you can educate prospects so that they understand what your service can offer them. This means they will know that your company can provide them with solutions when they do become buyers.
- Watch for signs of progress through the buying cycle: While you nurture potential buyers, you need to stay on top of their business to understand where they are in their buying process. Create a nurturing sales plan that will allow you to continue to watch for progress so that you can jump in when they are ready to buy.
Lead nurturing is the best way to stay automatically engaged with future buyers. When you execute the process successfully, you will never have a lead that goes unsecured.