SEO Digital Marketing Strategy
As you probably already know, there are several different types of strategies when it comes to SEO. As the year comes to an end, it is important to continue to improve your services that you provide for each client. In this post, we offer the top 3 tips to on how to upgrade your work as SEO provider and create a well rounded digital marketing strategy for current and potential clients.
Top 3 SEO Strategies
1. If the backend – technical part of SEO is not familiar to you, then this is an area where you want to hire someone to help. The technical aspect of SEO is not something you can ignore. It is critical to getting your client results. This includes elements like website page load time, mobile friendliness, optimized page titles and URL, title tags and 301, 302 and 404 site. errors.
2. A nation-wide SEO strategy is ideal for a client who does not have a brick-n-mortar location that they are trying to drive traffic to and, instead, they sell products and services that can be purchased by anyone, anywhere. Getting a nation-wide business that is not local attention online can be challenging. Focus heavily on keywords, and study the elements of competitors who are ranking well, and what they have on their website.
3. Local SEO is the opposite of nation-wide, and is an ideal strategy for your smaller clients. Local searches will include keywords and phrases that relate to the businesses within their neighborhood, city, community or anything else that relates to a specific location and its surrounding area. Creating local profiles on Google My Business, Yahoo! Local, and Bing Places for Business is a great strategy for a small brick and mortar location.
Whatever type of SEO methods you use, make sure you consider an overall digital strategy to ensure your clients see success.
Here at Web Leads, we provide high quality SEO lead packages that can help you start off the new year right.