There are plenty of different distribution channels you could use to help you find leads for your business. Some of these distribution sources are more popular and more effective than others. When it comes down to it, it really depends on what type of business you’re trying to run and what type of leads you are catering to. Though these methods work for a wide variety of businesses, it comes down to what suits you and your company best at the end of the day.
By using SEO to your advantage, it gives you and your company the opportunity to hone in on what specific keywords you want to be recognized for as well as the opportunity to build a well thought out link building strategy. Associating your company with these words not only builds up your brand through different outlets but it gives your business essentially free advertising over the web through multiple platforms. Building a strong brand is imperative when it comes to raising your company’s value in the public eye and using these SEO tactics to your advantage helps immensely in the process. Not to mention, building a strong link network gives you the opportunity to branch out to different sources your audience may be interested in as well as being mentioned and promoted on their websites as well.
SEM (search engine marketing) has a little bit of SEO mixed into it. Through search engine marketing, online marketers use various methods to promote the content on web designers pages. The most popular way would be through paid advertising. Types of paid advertising include Google Adwords, Twitter Ads, Youtube Ads, etc. The likelihood of your ad popping up is dependent on ranking, the amount of money spend on specific keywords and the quality of the advertisements placed as they play a huge role in raising the visibility of your ad. Using SEO and SEM together in unison can be a very effective way to advertise your business online as the two compliment each other extremely well.
To generate more web design leads, you could promote other products on other designer’s websites to raise your visibility and vice versa. Not only does this get your product out on different platforms, but you could also use this method to generate commission. Affiliate marketers of course promote products they are passionate about and what they feel would fit a specific niche. If they feel your site ties in well with the products they’re promoting, you could see not only monetary gain but higher brand awareness as well. Promoting products on your site gives you the opportunity to use all three strategies together as the keywords and paid advertisements all tie into the big picture. Using these three strategies effectively raises the likelihood of better results when it comes to generating website design leads.
Find out if leads are right for your business. Explore the possibilities for growth with Web Leads.