Choose the right form of communication to close SEO leads
One of the most important factors in closing SEO leads is the form of communication used when discussing all the details. It might seem like a no-brainer to go straight for the phone, but hold on! Push “End” and let us talk to you for a second.
Before technology was running amuck, it was pretty safe to say that the fastest modes of communication were the standard snail mail and the phone — in lieu of just giving up completely and knocking on a potential client’s door directly. Now, however, salespeople have a plethora of options to choose from that can be utilized in the comfort of their offices or their homes.
So, why should you reconsidered opting for something other than phone or email?
Phones are still pretty popular, but they may dwindle.
According to real estate agent Lori Ballen, “Many people don’t answer their phone, don’t answer calls from numbers they don’t recognize, or worse — haven’t set up their voicemail. Those phone practices close off communication. There’s no way for you to reach that prospect by phone.” Now, this doesn’t mean that you should chuck your phone and never use it again. Far from it! It, however, may suggest that outbound calling is definitely becoming a thing of the past.
Email might prove to be a bust.
If email communication is your sole form of communication, you’re probably doing yourself an injustice to begin with. Remember email priority? People were literally falling over themselves to get to their computers when they heard the tone of an email notification. Email was catching like wildfire, and it was easy for salespeople to build extensive email lists of potential clients. Nowadays, things are a bit more complicated and advanced that much of the older generation isn’t technologically savvy. This means, connecting with an older demographic may prove challenging when trying to build a database of SEO leads.
Could text message be on the rise?
Believe it or not, statistics show that 97% of Americans use text message. It’s actually the most popular app on a smartphone. And what’s maybe even more shocking is that 80% of people use text message for business. With text message as a form of communication, the ability to reach and respond to SEO leads easily and simultaneously, makes it a go-to for many salespeople trying to close a deal.
How Web Leads handles communication
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. Now, whether that’s by email, phone, text message or all three is up to you. But enough about us, experience the results for yourself.