Many times, a person’s ability to avoid mistakes is the key to their success. It isn’t about reinventing everything and coming up with groundbreaking business strategies. It often comes from understanding the basics, executing their plan, and closing in on their goal. There are a few mistakes that can be easily avoided so that you can turn those SEO leads into conversions.
Don’t Overdue Things
Remember that your clients are trying to understand the information that is necessary for a specific need. They don’t need to know everything about the history of SEO and the inner workings of the business. Those involved in SEO sometimes offer up proposals that include everything they know, and it ends up being a collection of confused and scattered thoughts that is overwhelming to their clients. The last thing you want is to make the client nervous before you close. Keep it simple and cut out the clutter.
Don’t Sell More
During the final stages of the closing process, the last thing the client wants is you throwing in a new idea or changing the terms of the agreement. This will send the client running for the hills and likely hurt future business. If you get to the point of closing, the point is to offer up the agreed upon terms and execute the finer details such as the timeframe in which things will be complete, and potential fees as the cost of service. The only selling that needs to be done is selling them on the fact that what you’ve already agreed upon will be the best decision for their business.
Don’t Complicate Things
Closing sounds like it should be really involved and time-consuming, but it isn’t at all. It is viewed as the end of the process and it should be kept simple. Clients are turned off by language that is confusing, and they don’t understand. They aren’t looking to see new provisions or lingo that wasn’t previously discussed. Stick to what got you to this point. It was good enough to offer up to the client and have them at the closing table. Believe in what you have presented. Get out of your own way. Show them what they want to see and deliver on the terms and services that benefit the client and the completion of the service. No tricks, or adjustments, just stick to the plan.
Web Leads can help you
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO, or call center leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.