Find out how to close more SEO leads!
Anyone who owns a business or provides services is looking to find the right audience or customer interested in those services. It may seem extremely daunting trying to prioritize all the responsibilities of owning a business and then trying to figure out how to make that business thrive. When it comes to SEO lead services, we kind of know what we’re doing, and we’ve compiled a list of tips that will help you sell your SEO services as well.
Find your niche (and adapt accordingly)
Understanding the industry is a major part of being able to successfully sell your SEO services. Once you understand the industry, that’s when you can begin to carve out your own niche — the thing that sets you apart from your competitors. By knowing the industry, it will also be easier for you to understand where the money is. If the niche your after doesn’t have a lot of money to spend, it wouldn’t make sense to pitch all of your services.
Branding is an important part of running a business nowadays. Branding helps your customers know who you are and why you’re different from everyone else in the industry. According to Synup, “For a business owner to trust your words and for people to refer your work or seek your expertise, they need to know you. For that to happen, you’ll need to do some amount of groundwork that helps establish your expertise on a given subject/industry. After all, as a marketing professional, you should practice what you preach and market yourself.”
As an SEO service provider, you have strengths and your own unique set of problems. The same goes for each customer: They have their own strengths and unique set of problems. So, don’t go into meeting with a prospect assuming you know exactly what their problems are based off one email or phone conversation. Coming off thinking you fully understand the clients wants and needs can alienate them.
Don’t talk jargon
SEO is complex. And if you’re a professional trying to sell to a novice, chances are that person doesn’t know any of the technical jargon you use with colleagues or others in the industry. Keep it simple so as not to isolate the potential client by coming off smug. No one likes a know-it-all.
Web Leads is ready to help you sign the best leads
At this point, you can probably tell that, we at Web Leads are not just in the business of selling SEO, web design or call center leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.