Web Leads LLC

Nurturing Your Call Center Leads

When buying and receiving call center leads, it is important to think about nurturing and the customer viewpoint.  Too many lead buying campaigns fall apart because businesses are not prepared with a long term lead nurturing plan. Prospects are rarely ready to purchase when you first contact them, and you want to be able to keep leads interested and eventually close all of them.

Here are a few statistics that will make you reconsider your need for a lead nurturing campaign:

  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
  • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report)
  • Companies that excel at lead nurturing have 9% more sales reps making quota. (Source: CSO Insights)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report)
  • 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
  • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. (Source: MarketingSherpa)
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)

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