2016 SEO Trends
As you already know, SEO is more important than anything else when it comes to driving quality traffic, getting visibility, and boosting a businesses brand for total success. This new year, you can count on a whole new set of changes to how marketers try and improve their ranking with search engine optimization for their clients. A recent SEO Nick post stated that last year’s biggest change was the value of mobile optimization for better results. Today, we try to look into the future and bring you some ideas on the hottest SEO trends and developments that can help keep you ahead of the competition.
Top 3 Ways To Stay Ahead In SEO
Social Content – Content from Social Media platforms such as Facebook, Twitter and LinkedIn are already extremely important to the SERPs. In 2016, we believe that more social media content will be indexed on Google, as well as Bing and Yahoo. This means in terms of SEO strategies, social media content is king. So, be prepared with someone on your team who understands social media, and can create strategies for social content optimization for maximum visibility.
Video – In 2015 video became the best way to keep a fickle audience engaged and entertained. This year you can count on videos improving the ranking of your page on the SERPs. In the SEO Nick post they post a report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. This means marketers need to take full advantage of video services for all of their clients.
Mobile Optimization – Today consumers are using all sorts of devices such as ipads, laptops, phone watches, and smartphones to browse the web. In 2016, you can count on mobile optimization becoming the norm. Last year Google’s algorithm update ensured that mobile-friendly websites get a search ranking boost on mobile searches. This means that mobile optimization needs to be a priority in your SEO strategies for the upcoming year.
Stay ahead of the curve this year by ensuring your SEO strategies include social, mobile, and video and you will help your clients reach success.
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