SEO For 2016
2015 proved to be an excited year for the SEO industry. Along with major Google updates which penalize sites lagging behind in the mobile compliance area, we have seen big changes to local rankings with the new “three-pack” and a new quality algorithm for content. 2016 will surely offer shifts and new trends that marketers will want to stay on top of.
Top 5 SEO Trends
The Power of Video Content – Written content is still the standard for most brands but the new year will see a shift, with video outpacing written in terms of engagement, reach, and effectiveness. The popularity of SnapChat, Periscope and other video apps are raising users expectations to more visual content.
The Rise in Mobile Optimization – Mobile searches surpassed desktop searches for the first time in 2015. With Google’s new penalization, this shift will continue eventually making mobile traffic more important.
Social Content Indexed – Google has deals in place with both Facebook and Twitter. In 2016, more platforms will become more heavily indexed in the vaults available to Google and other search engines. Social posts are already beginning to show as much value as that of a web page, changing how we use our SEO strategies.
Live Feed – Twitter is experimenting with a new feature called Moments, which will aggregate posts, images, and videos from live events and unfolding news stories into a single channel for people to see. Advanced algorithms are already able to compile news stories from various pieces of pre-existing information. This means in 2016, the power of a news article that isn’t automatically sourced will begin to diminish, narrowing the field of content marketing for everyone.
Local Searches – Your standard local SEO services may need to be fined tuned as technology makes local more local. The high number of smartphone users and the new Apple iWatch increases local indexes for even more specific types of local search. You might see rankings change from city to street or neighborhood.
Get ready for the big year ahead! SEO providers know that every SEO client needs a quality strategy to get results. At Web Leads, we not only offer affordable, high quality SEO packages but helpful customer care to ensure you close and provide great service for total success.