– Sales May Not Be Your Strong Point –
Selling is not an easy job, it takes special skills and experience. When you have signed up for SEO or web design leads, you have marketing and design skills to offer. This is very different than sales. If selling is not your strong point, you may want to hire a great team to ensure you can close on business. If you own a small business and are unable to hire people, you need to create a strong sales plan. It can be a challenge but practice makes perfect.
– Timing Is Everything –
Don’t miss an opportunity on a great lead because of timing. Set up a process where you can monitor and then contact leads as they come to you. Timing is everything and can be one of the biggest mistakes people make when closing on leads. Be ready to respond quickly so that you can meet any challenges. The faster you can respond to leads the more likely you will be able to create more business.
– They Aren’t Ready –
Sometimes leads are not quite ready to purchase the service you have to offer. This can happen occasionally when someone is simply looking for information. This means having a solution so that you can contact them again when the timing is right. You should be using lead nurturing to encourage but not harass, providing needed information to help your buyers make an informed decision, preferably in your favor.