Email might seem like a dead form of communication with the buzz around social media these days, but it is something that is still very important. Many have ditched it because they say it doesn’t work. Nothing could be further from the truth. Like many things, sometimes we just aren’t utilizing skills in the right way. There are a few keys to remember when contacting potential clients through email.
Keep it Simple
The biggest mistake people make is that they dance around the reasoning of the email. Get right to the point. The most valuable resource for yourself and the client is time, so don’t taste it. An example may read, “Hello, (name), Hope everything is well. It has been a little while since we last spoke, I just wanted to reach out. How are things going with your web based needs? If I can assist you further, please don’t hesitate to reach me at any time.” Whether the client is new or old these simple emails can make a big difference.
Don’t Flood Clients
Clients want to be informed. However, they don’t want to be informed about every little thing in detail. It is important to send out these reminders that start conversation or that provides them with information on new innovations, pricing, technology changes, or web awareness. Sending them useless emails, or things that were forwarded to you simply because they are in your contacts is the way to get ignored.
Don’t do it Alone
When you have many clients, it can be stressful to personalize and write every single email. That is why it could be beneficial to use customer relationship management (CMS). These tools can provide proper organization even when you aren’t the most organized person in the world. They allow you to track prospects, send and save reminder, as well as schedule things so that your work and personal life don’t crumble before your very eyes. Make sure to make it your own. There are ways to personalize the system so go out and grab their attention. Make sure to stay up with this because most clients need to have you follow up several times before they get back with you. Persistence is the key and these types of systems help you connect as much as possible.
Webleads Can Help
Not only do we provide you with high quality lead buying packages, but we help you close them. We are extremely involved in our client’s business and want to ensure that you reach your fullest potential and reach success.