We all know it, but sometimes need a reminder. What’s the best way to increase your web lead conversion rate and generate a healthy and consistent lead flow? Keep it simple. This is easier said than done, as most of us feel the need to list every every last detail about the product / service we are offering. This often is a deterrence to conversion, b/c it confuses your visitors and ultimately may cause them to hit the back button.
By employing 3rd party solutions, to assist with the analysis of your data and the structure of your customer pathway, you can make a huge difference in your bottom line.
We really like when positive forces combine and therefore applaud the joint venture of Lander and Marketo, to offer better lead capture solutions to customers. For the full scope, click here.