SEO Leads For A Successful Business
When it comes down to it, you can’t ignore facts that can directly affect your business. There are statistics that show how to successfully run an SEO company and how to not waste your company’s money on seo leads that don’t get converted into clients.
SEO Leads Over Search and Email
Using search engines and communicating over email are the two biggest activities statistically for people that go online. SEO leads are the more important of the two. Keyword optimization and making sure you pop up within your area along with your competition, is imperative to the survival and longevity of your online presence. Email is also important as it is typically the first thing people check when they log onto their computers/smartphones. Sending newsletters and information through email can be a huge part of attracting potential leads, as well as gaining their trust in the long run and extending an easy way for clients to get in contact with you.
Inbound leads Over Outbound Leads
Inbound leads cost 61% lower than an outbound lead would cost. In addition, SEO leads have a 14.6% close rate as other outbound sources such as print advertising and direct mail only have a 1.7% close rate. Inbound leads typically have the higher conversion ratio since the lead reached out to you in the first place. In the long run, you can either put all your time into cold calling potential leads that are more apt to being rude and uninterested, or you can focus your time more effectively by expanding your online presence so potential clients can reach out to your company themselves.
Companies that blog on their website have 434% more indexed pages, meaning blogging sites have far more leads than a website that doesn’t. Techniques like backlinking give people access to different websites and other helpful articles that go hand in hand with the articles you’re currently reading. Keyword density and uniqueness of the keywords used on blogs also play a huge role in getting your website found. But in order to serve their purpose properly, keywords need to be placed with a lot of thought behind them to increase the likelihood of better search results. Guest blogging also plays a huge part as partnering with reputable writers/bloggers who are popular in their industry can only help increase the attention surrounding your website.
70-80% of people ignore paid advertisements on websites. The vast majority of people rely on organic search results to find the services they are looking for. That is why focusing more on your online presence pays off in the long run and most of the time, paid advertisements don’t pan out as expected. Also when it comes to organic searches you know for a fact that it is a human punching in those keywords. Automated systems could be clicking on paid ads which of course won’t be converting into clients. Therefore, implementing organic searches onto your website can increase the likelihood of finding more potential leads, and increasing your conversion ratio in the process.
Find out if leads are right for your business. Explore the possibilities for growth with Web Leads.