Are You Spending Too Much on Marketing Your SEO Services?

A business can’t survive without marketing, but knowing how much to spend can make all the difference. Many business owners ask how much they should be spending on marketing each year. There are rules of thumb, but also different factors that each company will need to consider. How mature is your market? Are you a new or established business? How fast do you need to grow?

Spending based on revenue

The general rule of thumb for companies is to benchmark their marketing spending based on their revenue.  Each percentage varies by company size and industry. Last year on average, companies spent 10.4% of their annual revenue on marketing activities, but the range of spending is wide.  30% of companies spend between 3-5%, while 45% are spending between 6-10%.

Spending based on new product launches

If you are launching a new product, or are expecting to launch into a new market or territory, many companies choose to spend approximately 20% of revenue for a new product launch. Make sure to do a bit of research before you make a final decision to use 20% of your revenue, because isn’t a hard number everyone should follow.

Spending based on maintaining market position

To follow the general rule of thumb, most companies should look to spend around 5% of their total revenue on marketing just to maintain their current position. Those looking to grow or gain greater market share should consider budgeting higher, somewhere around 10%. You don’t want to lose your market position by decreasing your marketing budget when your business is gaining the recognition you were always hoping for.

If you’re still unsure

If you are still unsure of what to do, we offer you an easy way to calculate your company’s marketing budget:

• Total Revenue x 5% = Marketing budget to maintain current position and visibility.
• Total Revenue x 10% = Marketing budget to grow, launch a new product, or gain greater market share.

Let Web Leads Save You Money

At this point, you can probably tell that, we at Web Leads are not just in the business of selling SEO, web design or call center leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. We won’t provide you with “cheap labor leads.” We only deal in quality because our clients deserve only the best. But enough about us, experience the results for yourself.