Have you ever looked at successful people and wondered, “man, how do they do it?” One of the things they do is tailor service to their customers. A bit of research can go a long way when it comes to finding out what your customers want and need.
Below are four ways you can start adapting your service to fit the needs of all your customers.
Understand the SEO competitive landscape
Do you truly know your competition? You should. When you go into the SEO lead industry, it’s important to understand what your competitors are doing, as you can do it better. What is your website up against in terms of content? What is the realistic chance they can compete? Knowing what the competitive landscape looks like can help influence how your approach the same business.
Listen to your SEO lead customers
As a salesperson, you always want to listen to the needs of your potential customers. Always begin by asking questions. You should learn as much as you can about your customers, the history, competitors they’ve used, their resources, their budget, their timeline, etc. Therein, you can tailor your service to their needs. And it never hurts to sleep on it and ask more questions, if you have them before, you provide a proposal for your approach.
Understand SEO lead business priorities
Understanding business priorities start with a little bit of research for your business. Do you know what works? What’s going to fly? What won’t fly? What can we push for and what’s off the table? Even if you feel strongly about particular tactics, if you can’t shape your work within a client’s business priorities, you may have no client at all.
Get/keep the momentum
You have a continue looking for opportunities to fuel the fire within your business. It’s easy to inject SEO where there’s already momentum into a business running full-speed ahead. Are there any opportunities to latch onto an effort that’s just getting underway? This may be more important than your typical best practice priorities.
How we’re different
At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. But enough about us, experience the results for yourself.