What is “Lead Nurturing” and Why is it Important?

Nurturing SEO leads and closing the sale

Let’s talk relationships! For the majority, relationships keep you from becoming reclusive or hanging out at home playing World of Warcraft while waiting for that Hot Pocket to heat up in a microwave.

Did we just describe you? Not to disparage Hot Pockets, but when in a relationship, it’s important to cultivate it, especially the relationship between salesmen and potential customer.

Lead nurturing can help you close sales in the future.

When it comes to lead generation, sometimes closing the sale isn’t the most important part. With SEO leads there’s some schmoozing that goes into it. According to CommonPlaces.com, “Now that you have some leads, all of which are at various stages of the buying process, what can you do to increase the likelihood of turning these leads into sales? The answer is: lead nurturing. It is not enough to simply gather leads and hand them over to sales. It’s important to understand that each lead is different, and must be handled as such.”

Show leads you’re listening

One good way to nurture your lead is to listen—duh! Think of how do you feel when you’re trying to talk to someone and you can just tell they aren’t listen to you at all? Pretty annoying. Now, imagine how your potential client may feel not having your undivided attention? You lost that sale. Nice going.

Personalize emails for the lead

A few blogs ago, we discussed which mode of communication was better when trying to sale SEO leads—email or phone? We never really came to a final decision, as both forms have their pros and cons. However, if you’re going to use email, be sure to personalize the message. Don’t even think about skirting by with an auto response. Potential customers are smart and can sniff out a disingenuous message a mile away. Don’t even think about it…they can smell that, too.

Keep the lead’s attention and maintain trust

When you’re trying to sale to someone, you want them to know they can rely on your expertise and trust you. After all, when you want someone to buy what you’re selling, it’s always a good idea to come off as though you care and are trustworthy. No one is going to do business with someone who doesn’t seem to be attentive or who comes off slightly skeevy. Those types are just the worst.

How we’re different

At this point, you can probably tell that we at Web Leads are not just in the business of selling SEO leads, we’re extremely involved in our clients’ businesses. We want to help your business reach its fullest potential by providing a reputable and honest service that will positively affect your sales. But enough about us, experience the results for yourself.

Click here to Try Leads!