Here we offer a few important things your call center leads will want to know:
- How your business is unique
Answer the question “Who are you?” as interestingly and compellingly (and honestly) as possible. What is unique about your business? Why should this prospect hire your services instead of someone else?
- A clear sense of what your company offers
Do you have a website that shows what the company offers? If yes, make it a priority on your home page to provide at least general information about your products and/or services. If not be prepared to verbally explain as clearly and precisely as possible what you do.
- Contact information, including a phone number and physical location
This may seem like a no-brainer, but many companies are purposely vague about their location. Providing this basic information is a way of building credibility and trust. Even if your new client never visits your office it can go a long way toward building credibility and a relationship. Showing a physical location, even one that no one will ever visit, comforts a customer that your business is real and legitimate.
- Third-party validation
This means customer testimonials, client lists, case studies, awards and recognition you’ve received, positive news clippings and the like. Potential customers indeed want to know who you do business with, and what current customers have to say about their experiences. Client lists are especially important if your customers are businesses. If you’ve got some big-name customers, people like to see that.