Software Advice has released their 2013 Online B2B Buyer Behavior Report. This report offers interesting key findings as well as implications for inside sales professionals moving into 2014. The main goal of the industry report is to try and discover when B2B buyers do online research, when they convert, and when sales professionals can get […]
In a previous post, we provided tips as well as a template for our customers to use with new lead prospects. The email that you first send is incredibly important, but the subject line can oftentimes make the biggest difference. Most people get overwhelmed by tons of emails all day. Most don’t have the time
A business can’t survive without marketing, but knowing how much to spend can make all the difference. Many business owners ask how much they should be spending on marketing each year. There are rules of thumb, but also different factors that each company will need to consider. How mature is your market? Are you a
A ton of people ask on a regular basis whether or not they should even leave voicemails any more since they almost never get a call back. My response is yes – as long as they are good ones. If you’re leaving ‘touching base’ and ‘checking in’ voicemails then don’t waste your time or the
If you are a sales rep or in a position where you are hiring and training reps, you need qualified talent. Sales reps today are asked to perform at extremely high levels and need competencies in selling, presentation, negotiations and closing. Knowing some of the challenges that you or your team might face will
Pay per click ads is still one of the fastest online marketing approaches to generate instant leads. For many companies, pay per click ads can be the easiest way to get leads for your business. You will need to set a healthy budget if you want to get things off to a good start,
Generating Leads With A Pay Per Click Program. Is It For You? Read More »
Subject: [Make the subject line the domain of the customer. For example, if I am emailing Tim from TimsLimoService.com, my subject line will be “timslimoservice.com”]. Message body: [Customer’s first name], [Then put a maximum of 3 sentences. The first 2 should be informative or basic selling points, with the last sentence being a question. This
