It takes a lot of time and energy to generate a large number of leads, but generating all these leads for your business doesn’t necessarily mean a good thing. You can waste a lot of money on leads that go nowhere.
In this article, we will offer you a few tips on how to generate quality leads and which are more likely to convert.
What Is The Difference Between A Good And Bad Lead?
Knowing the difference between a good and bad lead can save your business a lot of time and money. With that being said, the most important skill you can learn as a business owner is being able to spot the difference early on.
There are three types of leads you need to look out for.
- A quality lead is a lead that meets all the criteria you are looking for in a new customer. Meaning that the lead has the right type of business, they ask legitimate questions and are searching for exactly what you have to offer. Better yet, when you purchase the lead from a quality lead provider they do all the vetting for you.
- A prospect lead is a lead that shows a moderate level of interest in what you have to offer. This lead is often found in the traffic that visits your website or has engaged with your business in some other way. They may not come right out and ask questions but are actively looking for a solution to meet their needs.
- A questionable lead is a lead that stays in your sales funnel for an extended period of time without responding to any of your emails or phone calls. They are consumers who may be snooping around your offerings but have not shown any real interest in your services.
When it comes to prospects or questionable leads you shouldn’t just walk away and not give them any of your time. There is always a possibility. It’s more a matter of getting in and out quickly and knowing where to spend your time.
Where Did Your Lead Come From?
A good indicator of whether or not you have a quality lead is by where it comes from. Not only where it comes from but how or if they have engaged with you. Did they call you? Did they like a social media post? These are all great points and can often help you determine how far down the sales funnel they will likely go.
Marketing leads typically come from your social media posts, email campaigns, and or youtube videos. These leads could be 50/50, depending on if they have reached out to you personally.
Sales qualified leads often come from a quality lead buying service. These lead providers ensure that every lead is looking for the exact service you have to offer. They are vetted and more likely to follow through.
A sales-ready lead will most likely come from your website inquiry page. These leads are asked to request more information from you. Unfortunately, the visitors to your website don’t often pan out.
Lilah Waite, Chief Marketing Officer at Lead Forensics, says “As much as 98% of the traffic that lands on your website are considered ghost traffic. That means only 2% of your hard-earned website visitors are making an inquiry.”
Purchase Quality Leads
Instead of chasing down leads that go nowhere, consider buying a package from us. At Webleads, we connect your sales team with your target market to generate exclusive quality leads looking exactly for what you have to offer.
Our team of professionals have been in the lead industry for years, and have the experience it takes to provide you with packages that aren’t just high in quantity but high in quality.
We offer leads in a wide variety of industries including SEO, VOIP, Web Design, Call Centers, and more. Contact us today and let us help you expand your business.
